Technology

Hugo Barra, a higher part of Google's smartphone team, is departing the U.S. technology company for upstart Chinese phone maker Xiaomi.

Barra, v . p . of product management for Google's Android phone operating-system, will mind within the Chinese company's worldwide business development as v . p . of Xiaomi Global, he introduced on his Google  page.

Xiaomi presently sells handful of phones outdoors of China, but has quickly produced out a amazing share in the world's greatest cell phone market, surpassing Apple in sales in the last quarter and, having its Mi 2S model, while using title of top selling phone from Samsung Electronics's World S4 inside the first half of year.

Part of the attraction is always that Xiaomi's phones are frequently listed for less than half the quantity of the important thing global models, however the organization positively involves clients within the design process through social media to keep their changing tastes.

Barra remains with Google in excess of 5 years and joins several Chinese Google, Microsoft and Motorola veterans in guiding Xiaomi's expansion. While Chinese phone makers lag well behind Samsung which is South Korean peers inside the U.S. market, Huawei, ZTE, Lenovo while others have formerly exercised far better overseas than Japanese rivals aside from The brand new the new sony.

Xiaomi, whose traders include Singapore sovereign wealth fund Temasek, the other day completed a completely new round of fundraising event that valued the business at $10 billion according to Lei Jun, its leader. The business makes its mark through sales via internet sites however, this month began also selling phones through China Mobile, the business with mobile clients in the world which continues to be wooed by Apple.

"Xiaomi looks a bit like Apple but is really a great deal a lot more like Amazon . com . com having a couple of facets of Google," Lei told Reuters captured. "The mobile phone is just the organization," he mentioned, showing their goal is always to sell mobile Internet services.